There’s a Beer For That, an industry-wide campaign to promote beer in all its forms, is to be replaced by an initiative designed to combat ‘the devastating impact of high beer duty’ on beer and pubs.
‘We assessed the key issues identified when the campaign began and found they are no longer the major barriers to beer and pub growth,’ TABFT director David Cunningham, who will be in charge of the new campaign, said.
‘This is a collective decision, taken by me along with all our major partners. ...
Beer and food matching is pretty established in the UK now – but, beyond beef and ale pie, few use beer as an ingredient. Enter the duo behind pop-up powerhouse Malt + Pepper, fresh off their mini-tour of London pubs and cafes. Will Hawkes asks how good an ingredient beer is, how customers react to the food, and what the team has planned next